The answer to staff shortages – both those encountered inside the company and those related to the shortage of employees on the market – is automation and digitization of production processes, said Michał Kot, sales director at Siemens, during the European Congress of Small and Medium Size Enterprises. The main barrier to the growth of enterprises is the mentality of managers – and not, as it may seem, the capital – according to the research Smart Industry Poland 2018, carried out jointly by Siemens and the Ministry of Entrepreneurship and Technology, and discussed during the panel “Digitization that pays off”. The Congress, which took place on 17-19th October this year in Katowice, was the biggest event devoted to the SME sector in Europe. Every year, it gathers over 6,000 representatives of businesses, local governments, science and politics, as well as experts from Poland, Europe and the world. The leitmotif of this year’s edition was the slogan: Technology, Human, Responsibility.

Omega Communication was responsible for preparing and coordinating the presence of Siemens at this event, including media activities.