“Flying Dogs” is a nationwide series of competitions that dogs present acrobatic skills in playing with a plastic disk (frisbee). These are spectacular events, attended by hundreds of animal, sports and healthy lifestyle fans – often by whole families. Bayer, as a partner of the events, provided the Mobile Clinic during the series, including advice of veterinary surgeons and first aid for dogs’ demontrations. Omega Communication was responsible for media relations focused on commitment of Bayer and Advantix brand (drops againts ticks, fleas and mosquitos). The project lasted from June to September 2018, and included cooperation with specialized media (for veterinarians), media for hobbyists (for dog owners), marketing media, as well as general information and life-style media in Warsaw, Poznań, Wrocław and the Tri-City area.