World Sight Day with Essilor – “See the Better Future”

12.10.2017

„See the Better Future” is the vision examination program for children from orphanages. The initiator of the program, the Essilor Group, together with the partner: Fundacja Przyjaciółka and the ambassador: the fashion designer Lidia Kalita – shared the results during the World Sight Day, on 12th October this year in the Warsaw-located Akademia Restaurant. The event hosted almost 100 guests – including representatives of media, opticians and celebrities – actors and other ambassadors of the campaign. In 2017, under the program, 4000 children in total will be diagnosed – until now the Essilor Group has provided glasses for 1000 of young ones.
Omega Communication was responsible for the media relations and full organization of the event. It is already the third edition of the World Sight Day appointed to our agency by the Essilor Group.