Category Archives: Bez kategorii

01.04.2019

The robotic market is growing dynamically – it could be observed during this year, jubilee Automaticon fairs. Practical applications of cobots by Universal Robots, grippers by OnRobot and collaborative mobile robots by Mobile Industrial Robots were very popular among participants. The experts were presenting the innovative technologies and benefits of human-robot collaboration.

Omega Communication was responsible for media relations for the above mentioned robotic companies

08.03.2019

TriVision – a Danish company delivering vision technology solutions for the production industry – debuted on the Polish market. The company presented its key solutions – VisioPointer and SmartInspector – during the Warsaw Pack 2019 fairs. They automate control processes, reduce manual work, improve the quality of products, provide savings on costly withdrawals. The systems detect packaging unsealing, quality errors, incorrect labelling. As a result, defected packaging reject valuable goods less frequently, which leads to significant savings and reduced downtimes. Omega Communication was responsible for media relations, including arranging interviews during the fairs.

01.03.2019

The change in organization towards digital transformation must come from above. Without the right attitude of the managing persons, the product labelled as “Industry 4.0” won’t do much, even though the technology necessary for digitization of processes has long been available, said Łukasz Otta, director of business development at Siemens, during the Zmieniamy Polski Przemysł Forum (a forum on changing the Polish industry) session on February 27 in Warsaw.

It was already the 19th edition of the event, which regularly hosts experts from Siemens. Łukasz Otta participated in the discussion “Modern factory, modern production. Industry 4.0 in Poland”, while Mariusz Kondraciuk, director of the Energy Management sector, took part in the panel “Power industry. Polish power industry in the heat of change”. In the discussion, he emphasized that the growing number of consumers (who become prosumers) and energy clusters is an inevitable trend in the energy sector.

Omega Communication was responsible for preparing Siemens experts’ speeches in the debates and for media activities.

11.02.2019

Registration for “Inżynierki 4.0” has just started. It is a program of Siemens that’s addressed at female students of technical universities and aimed at increasing their digital competences in the area of Industry 4.0. For the second time, Omega Communication has the pleasure to support Siemens in the project.

The program, under the patronage of the Perspektywy Educational Foundation and the Ministry of Enterprise and Technology, consists of workshops conducted by experts in industrial technology, digitization and communication. Apart from the opportunity to enrich their knowledge, the participants will be able to take part in a competition, in which the main prize is a trip for three students to the Hannover Messe in April 2019.

Omega Communication is responsible for the concept and implementation of the project.

More information about the program and registration: www.siemens.pl/inzynierki4-0

24.01.2019

Enrico Krog Iversen, CEO of OnRobot, discussed during a press meeting in Warsaw the potential of the collaborative robots’ market and applications which the innovative end-of-arm tooling opens for companies. OnRobot presented a new General Manager CEE and informed about the opening of the office in Warsaw planned for the 1^st of February. For the journalists participating in the event, the meeting was also a chance to see how the OnRobot collaborative grippers and sensors work.

Omega Communication was responsible for media relations and organization of the meeting.

15.01.2019

On January 15, 2019, Bayer invited journalists to a press conference. New products for modern, sustainable agriculture have been presented – five plant protection products and a new variety of maize. The meeting was attended by journalists representing all segments of agricultural press.
Omega Communication was responsible for media relations.

May this Christmas bring you joy and make way for a fresh and bright New Year.

Here’s wishing you a Merry Christmas and a Happy New Year!

– Omega Communication

13.12. 2018

We usually work with companies that have been using the support of communication agencies for years. This time it was different. Encon-Koester, the organizer of the Cobotic Forum (16th October 2018, Wrocław), decided to entrust the communication activities to an external partner for the first time ever, choosing the Omega Communication agency. We discussed the process and its evaluation with Robert Gałązka, the Development Director at Encon-Koester.

It was already the second edition of the Cobotic Forum. Why did you make the decision to cooperate with an agency this time around?

The decision was made based on the conclusions from the first edition of the Forum. Professional preparation of this type of event, on such a large scale, requires coordinated and consistent communication activities. Our internal marketing department does not have an adequate experience in this field, or the amount of resources that could deal with individual parts of the project in the context of marketing and PR activities – hence the decision to cooperate with an external company. We wanted to focus on acquiring the largest possible number of practical cobotic applications to present to our guests and thus decided to hand over the communication activities to an external partner.

How do you evaluate the way the communication was prepared?

I should start by saying that at the very beginning of our cooperation, Omega Communication identified our needs related to the organization of the Forum and adapted the PR and marketing activities plan accordingly. The communication program was prepared in a very thoughtful way, and its  implementation went smoothly and in accordance with a previously agreed schedule. We should also emphasize the understanding of technical issues and the knowledge of the robotics industry that the agency has shown. From our perspective, a vital role was played by the team dedicated to implementation of this task, that took care of the smallest details in consultation with us.

Did anything surprise you? Was anything different than anticipated?

The range of information about the Cobotic Forum, the number of publications and interviews was a surprise for us. It was a very positive surprise, as at the beginning of our cooperation, we did not expect to reach such a wide audience. During our cooperation there was a moment when (based on the obtained statistics and analyses) the information channels needed to be slightly modified, but also in this case Omega Communication showed professionalism, suggesting a change in the communication strategies, in order to ultimately reach the desired recipients. It is also important that evaluation and optimization of the activities was being carried out at every stage of the project. I think that flexible approach and continuous monitoring of the outcomes was one of the factors that influenced the eventual success of the project.

What were the outcomes of the cooperation?

Before proceeding to the evaluation of the cooperation results, I would like to point out once again the main purpose of the conference, which was raising awareness of entrepreneurs that cooperative robotics is one of the main factors influencing quality, flexibility and efficiency of production and thus the competitiveness of enterprises. If I were to provide numbers, more than 100 qualitative publications appeared after the event in print, on the radio and on the Internet. Several video coverages were also made, as well as interviews in key media, including local ones, which is particularly important for us as a company from Wrocław.

Was it a good/viable move from your point of view?

In retrospect, I can say that the cooperation with the agency was a very good decision. The conference turned out to be an event that brought together over 200 experts from industry, production, robotics and automation. I think that the division of tasks consisting in leaving the activities with the partners, as well as supervision of the technical and substantive side of the event inside the company and commissioning all communication activities externally was a good solution – everyone was working in the area of their specialization.

11.12.2018

“How science responds to the challenges of the future?” – this is the topic of the expert debate, held in December at the Bayer’s premises. The experts representing the world of health care, medical and agricultural sciences as well as business discussed how to meet the future challenges. Inspirational examples of innovative projects that help to respond to the needs of an increasing global population, especially aging societies have been given. The debate was attended by approx. 40 journalists.
Omega Communication was responsible for media relations of the project.

11.12.2018

The winner of the AgroBioTop award has been chosen! The competition, organized under the auspices of the Polish Academy of Sciences’ Biotechnology Committee, rewards achievements that revolutionize agricultural sciences. This year, the Jury honoured an innovative and environmentally friendly method of developing biofuels from dairy production’s waste. The awarded project generated significant interest of the media – including detailed article in business daily „Rzeczpospolita” (link). Bayer was the founder of the cash prize, accompanying AgroBioTop.
Similarly to the first edition of the project in 2017, Omega Communication was responsible for relations with scientists, media relations, as well as for the operational organization of the competition (including jury meetings).