Polski
Invaluable tools for social media managers
21 December 2017
Social media manager has been among the most popular and attractive career development paths in recent years. Explosive growth of digital media fuelled the labour market demand for services of people understanding the specifics of the new communication and who can manage it effectively. However, despite popular beliefs, this job is much more about analysing charts and graphs than light-hearted creation of funny pictures. Social media managers are supported in their daily jobs by multiple tools that became available online in recent years. Some are presented below.
- SoTrender – easier optimisation of working with the social media
SoTrender allows optimising activities on Facebook, Twitter, YouTube, and Instagram. Using the tools for analysing the audience you can more easily understand their behaviours, expectations and needs. You will find out who interacts with your brand and how to adapt communication for them. - Brand24 and Sentione – social media monitoring tools
Two tools for monitoring social media and the Internet (portals, services). They will help you find out whether Internet users are discussing your brand (and other topics of possible interest to you) and where the discussion is taking place. Both services will indicate the intensity of the discussion (how many people are engaged in it, how many people had a chance to see it) and will prompt its sentiment (whether it’s positive or negative). The Internet monitoring tools will let you know where to appear with your brand communication. - BuzzSumo – popular content search engine
A service that will let you know what topics are currently being discussed by Internet users. BuzzSumo monitors the web for the number of shares of a publication and generates rankings of those most popular. Content may be searched for topics of interest (e.g. biology, medicine). - FastTony.es – for more effective Facebook advertising
FastTony is a proprietary manager for optimising ads published on Facebook. It has a rich portfolio of functionalities allowing campaign automation, better definition of target groups, effectively reaching users with communication and consequently optimising advertising expenses. FastTony also offers help with management and use of advanced tools, such as remarketing, conversion pixel, lead ads and advanced lookalike audiences. - NapoleonCat – efficient multichannel handling
NapoleonCat is a comprehensive social media marketing toolkit for your business. It allows you to concurrently publish on multiple Facebook, Twitter and Google+ pages and profiles. You also have an advance publication calendar allowing fast and efficient process of content approval with clients. Moreover, many functions available in NapoleonCat (e.g. reporting) can be automated, allowing significant time savings on repeatable tasks.
