#MetrykaMnieNieTyka (eng. the years do not bother me) – this is the motto of this year’s edition of the opinion poll “Barometer Bayer”, commissioned by Bayer. This is the eighth edition of the project, which aims to diagnose awareness of important social trends. The latest study illustrates the life situation of seniors and the mutual perception of young and elderly people. Both groups are unanimous: health is the most important value that gives a chance for a successful life in elderly age. The next priority belongs to the relationships with the spouse or partner and family. According to elderly respondents, old age begins at 67 years, while younger people define it at 60. The results were announced on June 14 at the Bayer headquarters. Omega Communication was responsible for media relations co-ordination.