On January 14, in Warsaw, Bayer presented new products for the 2020 season. The leading topic was sustainable agriculture as a definite trend in the coming years. Innovative plant protection products were presented: including fungicides to protect cereals and fruit, and herbicides to protect cereals, as well as new varieties of corn and vegetables (cauliflower, carrots and tomatoes). The functionalities of the Digital FieldView agricultural digital platform were also presented.
Omega Communication was responsible for the comprehensive coordination of media relations activities and the meeting support.