Blog

17.04.2018

It is estimated that fibrillation concerns 600-700 thousand people in Poland. In view of pervasiveness of this arrhythmia and increasing number of incidence, we can speak about an epidemic. This problem was the topic of the press meeting prior to the medical conference Arythmix. Over 20 journalists from the leading media met with medical experts who highlighted the importance of proper prevention and effective therapies.

Omega Communication once again was responsible for media relations related to the event.

12.04.2018

16 partners all over the world, 70 countries, global reach, local approach. Flexibility and strong B2B experience. This is WIN PR Group – global network of independent PR agencies. Omega Communication is a part of it. Please have a look at our new website: www.winprgroup.com

12.04.2018

A segment of collaborative robots has been growing dynamically and Universal Robots – market pioneer and leader – in 2017 generates revenue of 170 mln USD – 72% growth as comparing to the previous year. On the 5^th of April in Warsaw, Jürgen von Hollen, President of Universal Robots, during the third Cobots Expert’s Breakfast meeting, discussed market trends, results of human-robot collaboration and the role of Universal Robots in providing access to automation for companies of each size.

Omega Communication was responsible for media relations and organization of the meeting.

Extensive coverage of the event was published by przemysl-40.pl portal

08.03.2018

Currently, women are only 20-25% of the whole employees of Polish technology companies with an innovative character. Siemens, in cooperation with the Perspektywy Educational Foundation and the Ministry of Enterprise and Technology, wants to change this and addresses a special program to women studying at technical universities. The programme is aimed at increasing their digital competences in the field of Industry 4.0. There were prepared workshops for “Engineers 4.0” project, which will be conducted by experts in various fields: manufacturing technology, finance in industry and communication. This programme is a part of Siemens activities aimed at growing women’s potential in technology industry. In addition to gaining knowledge, participants of the project have the opportunity to take part in a competition where the main prize will be a trip for 3 people to Hannover Messe in April 2018.

Omega Communication is responsible for the concept and execution of the project.

28.02.2018

Mobile Industrial Robots (MiR) for the first time presented its solutions in Warsaw. “Both local companies and international corporations with manufacturing plants in the region face challenges related to optimization of production costs. Robotization seems to be a natural solution, becoming more available to a wide range of companies,” said Jesper Sonne Thimsen, Area Sales Manager CEE, MiR, who hosted the press meeting and discussed the Central and Eastern Europe market and opportunities that autonomous mobile robots give to the internal logistics. It was the first meeting in our region. Next ones will be held in Prague on 28th February and in Budapest on 1st March.
Omega Communication was responsible for organization of the meeting, as part of coordination of activities in the Central and Eastern Europe.

25.01.2018

Holistic education of staff as a response to challenges of Industry 4.0 – such conclusion was drawn by participants of We Change Polish Industry Forum. Reality and future of Industry 4.0 were discussed by Maciej Chorowski, NCBR; Zbigniew Palenica, Solaris, Przemysław Zakrzewski, ABB; Adam Czyżewski, Orlen; Andrzej Soldaty; Initiative for the Polish Industry 4.0; Stefan Życzkowski, Astor; Tomasz Haiduk, Siemens. The discussion was moderated by Jacek Ziarno, Editor in Chief of the Nowy Przemysł magazine. The event was held in Warsaw, on the 25th January. Omega Communication once again supported Siemens during an important economic event.

Social media manager has been among the most popular and attractive career development paths in recent years. Explosive growth of digital media fuelled the labour market demand for services of people understanding the specifics of the new communication and who can manage it effectively. However, despite popular beliefs, this job is much more about analysing charts and graphs than light-hearted creation of funny pictures. Social media managers are supported in their daily jobs by multiple tools that became available online in recent years. Some are presented below.

• SoTrender – easier optimisation of working with the social media
  SoTrender allows optimising activities on Facebook, Twitter, YouTube, and Instagram. Using the tools for analysing the audience you can more easily understand their behaviours, expectations and needs. You will find out who interacts with your brand and how to adapt communication for them.
• Brand24 and Sentione – social media monitoring tools
  Two tools for monitoring social media and the Internet (portals, services). They will help you find out whether Internet users are discussing your brand (and other topics of possible interest to you) and where the discussion is taking place. Both services will indicate the intensity of the discussion (how many people are engaged in it, how many people had a chance to see it) and will prompt its sentiment (whether it’s positive or negative). The Internet monitoring tools will let you know where to appear with your brand communication.
• BuzzSumo – popular content search engine
  A service that will let you know what topics are currently being discussed by Internet users. BuzzSumo monitors the web for the number of shares of a publication and generates rankings of those most popular. Content may be searched for topics of interest (e.g. biology, medicine).
• FastTony.es – for more effective Facebook advertising
  FastTony is a proprietary manager for optimising ads published on Facebook. It has a rich portfolio of functionalities allowing campaign automation, better definition of target groups, effectively reaching users with communication and consequently optimising advertising expenses. FastTony also offers help with management and use of advanced tools, such as remarketing, conversion pixel, lead ads and advanced lookalike audiences.
• NapoleonCat – efficient multichannel handling
  NapoleonCat is a comprehensive social media marketing toolkit for your business. It allows you to concurrently publish on multiple Facebook, Twitter and Google+ pages and profiles. You also have an advance publication calendar allowing fast and efficient process of content approval with clients. Moreover, many functions available in NapoleonCat (e.g. reporting) can be automated, allowing significant time savings on repeatable tasks.

30.11.2017

#BIMDay2017. Over 400 participants, 20 sessions, international speakers, innovative solutions’ expo. Debate: architect – constructor – investor. BIM from different perspectives. Practical use of Autodesk solutions. Discussions, networking, sharing experience. It all happened yesterday, 30.11, in Warsaw, during the second edition of the event Autodesk BIM Day 2017. BIM – Polish perspective: Construction of the XXI century.

Omega Communication was responsible for the organization, communication and management of the event.