In October, we took part in the annual meeting of The WIN PR Group – an international network of PR agencies operating in the B2B tech market. This year’s meeting was held in Milan and was hosted by the Italian member of our group, Noesis.

Such meetings provide an opportunity to discuss the market situation, as well as trends and innovations in communication. The leading theme of this year’s gathering was artificial intelligence – streamlining the day-to-day work of teams, new services that leverage the opportunities and changes brought by AI, as well as how to act responsibly with regard to credibility, reliability and information security.

We returned with a wealth of insights from different parts of the world, inspiration from the discussions, and knowledge to be applied in our work for clients.

The next meeting – in a year’s time.