The PR workshop of the international network of agencies, WIN PR, which we represent in Poland, was held on 21-23 November. WIN PR Group Workshop gathered representatives of agencies from Germany, Italy, the Netherlands, UK, and Poland. Amongst topics discussed: building communication strategy, best practices from different markets and storytelling as an effective tool of reaching to audience. As an agency we had a chance to organize this meeting and make it a good space for exchange of business experiences and international networking. More information about the network: https://winprgroup.com/