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What trends and challenges will determine the markets in the coming years? How can we recognize and take advantage of the opportunities offered by a rapidly changing reality? These were the main topics of the first edition of BIM DAYS | executive forum, a new event for AECO industry executives.

Keynote speeches highlighting global trends, economic scenarios, and the role of digital transformation provided an excellent starting point for discussions during the networking session. Experts, diverse perspectives, and discussions all contributed to creating a space full of inspiration that can set the direction for strategic thinking in the coming years.

It was with great pleasure that we supported Autodesk in organizing this event – from the concept, through program and communication development, to the refinement of all organizational details.

01.12. 2025

Do ticks go into hibernation? No – they remain active in autumn and winter as well. MSD Animal Health’s experts discussed the fact that tick season lasts all year round during a media breakfast. Although the number of ticks attacking dogs in November or December is higher than in August, most pet owners in Poland still believe they are most common in summer. This contrast between the scientifical research results and owners’ awareness particularly interested journalists gathered on 25 November in Warsaw.

A lack of regular, year-round protection can expose dogs and cats to serious diseases such as anaplasmosis, Lyme disease, babesiosis, and ehrlichiosis. That is why MSD Animal Health, a global provider of innovative veterinary medicines, is sharing research results confirming the need to raise awareness of antiparasitic prevention among pet owners.

Even though 76% of pet owners in Poland consider antiparasitic protection a key part of care, actions do not always follow declarations: 46% of cat owners and 38% of dog owners forget to regularly protect their animals. And 89% do not use year-round protection.

Omega Communication was responsible for organizing the media breakfast, coordinating media relations including arranging interviews and expert visits in radio stations and podcasts studios.

We had the pleasure of supporting Bayer in the organisation of a media briefing entitled “Women’s Superpowers: Professional Strength at Every Stage of Life. An Expert Debate on Women’s Health and Career Aspirations”, as well as its continuation on Polish Radio Channel Three (Trójka) during the live programme “Klub Trójki”.

During the debate held on 14 October at the company’s Warsaw headquarters, experts representing the medical and business communities agreed that women’s career development prospects should always be considered in conjunction with their health. They also emphasised the need to create work environments that respect and support the needs of female employees. Representatives of Digital Hubs I Bayer – a unit developing innovative digital solutions in medicine, pharmaceuticals and agriculture – shared best practices, including the introduction of flexible working hours, mentoring and reskilling programmes, as well as workshops focused on prevention and wellbeing. Today, female employees are eager to engage in initiatives that support their career development in the technology sector.

The discussion was continued later that same day on Polish Radio Channel Three during the one-hour live programme “Klub Trójki”, with active participation from listeners.

Omega Communication was responsible for media relations, ensuring that the voices of experts and the good practices implemented by Bayer reached a broad audience.

In October, we took part in the annual meeting of The WIN PR Group – an international network of PR agencies operating in the B2B tech market. This year’s meeting was held in Milan and was hosted by the Italian member of our group, Noesis.

Such meetings provide an opportunity to discuss the market situation, as well as trends and innovations in communication. The leading theme of this year’s gathering was artificial intelligence – streamlining the day-to-day work of teams, new services that leverage the opportunities and changes brought by AI, as well as how to act responsibly with regard to credibility, reliability and information security.

We returned with a wealth of insights from different parts of the world, inspiration from the discussions, and knowledge to be applied in our work for clients.

The next meeting – in a year’s time.

Good news is worth sharing! As of October, Marta Sykulak has been promoted to the position of Internal Processes Manager. Marta has been part of the Omega Communication team for over two years, supporting and optimising our day-to-day client operations. She has a unique ability to connect the dots and turn complexity into a well-organised, seamless whole. She also makes sure we never miss an opportunity to celebrate.

Marta – thank you and congratulations!

Sorry, this entry is only available in Polski.

Sorry, this entry is only available in Polski.

We are strongly focused on developing our skills in digital marketing. Therefore, we are pleased to announce that Ola Grendys-Tomczyk has obtained the DIMAQ Professional Digital Marketing Qualification certificate confirming high skills in this field. Congratulations!

Sorry, this entry is only available in Polski.

Mateusz joint our team almost two years ago to support our communication activities for technology clients. He has developed his competences in fields of PR, executing video content and also social media projects for this industry. Congratulations and best wishes!